Antivirus Software

Overview

In an era where cybercrime is present almost everywhere and continues to spread, having a powerful antivirus is an essential component of day-to-day digital life.
It’s the only practical way to stop threats from materializing and infecting computer systems, either at home or business environments.

Without the comprehensive protection of a professional internet security software, users are exposed to risks of losing their data, personal and financial information, login details, files, privacy, and money.

Modern-day attacks come in many forms: computer viruses, Trojans, phishing, ransomware, spyware, rootkits, adware and other types of vicious malware.
The best commercial security tools on the market can offer effective real-time defense from these threats and protect any Windows, Android, Mac OS or iOS device.

Different companies offer different features; however, this list includes some of the common features that can be found in many AV products:

• Malware scans
• Personal Firewall
• Malicious URL Blocking
• Ransomware Protection
• Anti-Phishing
• Behavior-Based Detection
• Vulnerability Scans
• Spam Blocking
• Password Manager
• Parental Controls

In a reality where the average customer has more than a single device to protect, antivirus software providers offer affordable package deals that cover multiple machines, operating systems, and mobile devices at a convenient price.

Many of the paid products come with a free trial period that allows users to test the product and evaluate its performance, usually for a couple of weeks, before deciding whether they want to buy a yearly subscription or not.

Consumer Tips: How to Avoid Antivirus Scams Online

Just like any other sector that involves consumers, businesses, and money that switches hands, the online security industry also has its fair share of scammers, fraudsters and cybercriminals that operate online and look for potential victims.
Scammers use many illegal, unethical or dishonest ways to trick people who want to protect their computer and sensitive data better.

Some cybercriminals develop and promote fake anti-virus and anti-spyware programs.
These tools supposedly scan the computer and remove viruses, spyware, and other malware, but the reality couldn’t be further from the truth.

It typically starts with a phony “Your Computer Has Been Infected!” alert displayed on a popup ad as someone browses the web or after opening an innocent looking email attachment.

The hackers behind the ‘rogue’ internet security software (aka ‘scareware’) take advantage of users’ panic and trick them into installing software that may appear legitimate, but is just a Trojan horse that lets malware spreaders to take control over their victims’ computers and steal their most sensitive assets: their private information or money.

Taking these steps will help you find credible and reliable software companies to use:

Do NOT Click on Security Pop-Up Ads or Flashy Alerts

Avoid clicking on any warnings, alerts or ads, even if they promise “a free scan” or threaten that your computer will be infected if you will not download “an update” immediately.

Use Familiar Software

Avoid using software from unknown companies, freeware depositories or questionable sources.
Buy an antivirus package from a trustworthy industry leader.

Investigate the Antivirus Company BBB Record

Check the company’s record on the Better Business Bureau’s website.
What you’ll find there, will help you evaluate whether it’s a legitimate business that deserves your money and trust or if you must look elsewhere.

Look for current BBB rating, customer reviews, complaints, warnings and alerts on their business profile.
Also, learn how long it has been in business – a potential indicator of experience and reputation.

If the software provider is not even listed with the BBB, this is a very bad sign.
On the other hand, if the antivirus software company is certified as a BBB Accredited Business, it’s an important positive signal.

Pay Close Attention to Red Flags

Learn how to protect yourself better when ordering goods and services on the internet, to avoid scammers and keep safe in general.
Knowing how to check if a website is legitimate or not is the first line of defense.